{"id":1501,"date":"2019-09-06T12:54:38","date_gmt":"2019-09-06T10:54:38","guid":{"rendered":"https:\/\/bonaimatge.com\/hola-mundo\/"},"modified":"2019-12-13T16:58:53","modified_gmt":"2019-12-13T15:58:53","slug":"hola-mundo","status":"publish","type":"post","link":"https:\/\/bonaimatge.com\/es\/hola-mundo\/","title":{"rendered":"Comunicar para transformar"},"content":{"rendered":"\r\n<p><strong>La comunicaci\u00f3n<\/strong> permanente es una de las claves de la transformaci\u00f3n de las organizaciones. Lo acredita la \u00faltima encuesta de la consultora McKinsey&amp;Company que ha difundido el Club Excelencia en Gesti\u00f3n, asociaci\u00f3n empresarial dedicada a la mejora de la gesti\u00f3n y de los resultados corporativos.<\/p>\r\n<p>Los resultados dicen que la transformaci\u00f3n es necesaria pero muy pocos ejecutivos (un 26%) reconocen el \u00e9xito de los cambios en sus empresas. \u00bfY los consultados que proponen para abordar satisfactoriamente el reto? Un 44% cree que tiene que ser m\u00e1s \u00e1gil para neutralizar las personas resistentes al cambio y un porcentaje similar que dedicar\u00eda m\u00e1s tiempo desarrollando y comunicando una historia de cambio, mejorando la transparencia y la implicaci\u00f3n de las personas con la ayuda del relato. Y es en este punto donde la gesti\u00f3n estrat\u00e9gica de la <strong>comunicaci\u00f3n corporativa<\/strong> es la clave como herramienta de transformaci\u00f3n.<\/p>\r\n<p>Comunicar qui\u00e9n somos, qu\u00e9 hacemos, para qui\u00e9n y para qu\u00e9. El liderazgo se adquiere destacando constantemente el progreso y el \u00e9xito de la gesti\u00f3n a los empleados y a los clientes. La comunicaci\u00f3n interna y la externa se dan la mano para convertir la transformaci\u00f3n en la hoja de ruta de la organizaci\u00f3n.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>La comunicaci\u00f3n permanente es una de las claves de la transformaci\u00f3n de las organizaciones. Lo acredita la \u00faltima encuesta de la consultora McKinsey&amp;Company que ha difundido el Club Excelencia en Gesti\u00f3n, asociaci\u00f3n empresarial dedicada a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1167,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies-blog-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comunicar para transformar - Bonaimatge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bonaimatge.com\/hola-mundo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicar para transformar - Bonaimatge\" \/>\n<meta property=\"og:description\" content=\"La comunicaci\u00f3n permanente es una de las claves de la transformaci\u00f3n de las organizaciones. 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